If you have a company and it needs a boost, the person that handles your web design can make or break your business. You may be thinking this is a bit of an overstatement, but it really isn't. For the amount of money you can spend on fancy advertising and a fleet of salespersons to represent your business, dollar for dollar your web designer is worth their weight in gold. Here's why.
There is a good probability that most folks who find out about your business do so because of the Internet. This is true even for businesses that get plenty of foot traffic business such as a restaurant or shoe store. Sure, some customers will just walk in your door, but how did they know you were there or that you have what they need?
Your site is found by locals through local listings. Those are the folks who walk through your door because they looked you up online first. Then there are the people who don't even live near you and still give you business. They could be planning a trip, looking to buy, or simply browsing. In any event, your site is what gets them in the door.
If you are lucky you may even have a web design person who understands SEO too. This means they can help your website be found by people who are looking for the very thing you sell. No matter what you specialize in, and especially if you specialize in a niche product, the web and your website designer is your secret weapon.